A strategy-led marketing studio helping brands grow with clarity, intention and purpose.





OBI Marketing is a Perth-based studio focused on strategy-first marketing.
We work with brands that value clarity over noise, intention over trends, and long-term thinking over quick wins.
Founded by Inés, OBI (Online By Inés) brings structure, creativity and thoughtful direction to every project — helping businesses show up with confidence and purpose.
OBI Marketing supports brands through strategic, creative and digital work designed to grow with intention.
We don’t believe in one-size-fits-all solutions or quick fixes — instead, we build marketing foundations that are clear, adaptable and aligned with your long-term goals.
Every project starts with understanding your brand, your audience and where you want to go, so your marketing can evolve naturally as your business grows.
Strategic marketing support designed to help your brand grow with intention and consistency.
Visual direction, content ideas and brand-led creative that feels considered and aligned.
Clear positioning, planning and decision-making frameworks that guide everything else.
Websites, tools and digital solutions that support your brand — not complicate it.
A selection of projects shaped by thoughtful strategy, creative direction and meaningful results.












